Activision Blizzard has earned more than 4 billion dollars from sales of microtransactions in 2017
Despite the fact that gamers are opposed to the implementation of microtransactions in modern video games, they do not hesitate to open their own wallets to spend money on such virtual products. Namely, some companies have already confirmed that selling items within a title earns more money than selling games alone, while recently joined them also the US company Activision Blizzard.
In particular, according to the 2017 financial report, Activision Blizzard earned 7.16 billion dollars, but it is interesting, and perhaps a bit scary, more than half - over four billion - comes from selling or buying various in-game items. It should be noted that most of this amount comes from King, the creator of Candy Crush and other mobile gaming filled with microtransactions, that are owned by Activision. However, even if we divide King's share in value of 2 billion dollars, it still leaves us two billion that were spent in videogames on PC and console.
"Blizzard has produced record-breaking results for the year without launching big titles, but was largely driven by steady streams of content and events across their franchises, especially Overwatch, Heathstone, and Wold of Warcraft," the finance director of the company said. He also adds that "the impressive investment of players in additional virtual products and services surpassed investments in DLC's in 2017 for Call of Duty and Destiny," while nothing less is expected also this year.
Tagged with: Micro Transactions
