Alienware Opens Its First Flagship Store And E-Stadium in East China

Alienware held the opening ceremony for its Flagship Store and e-Stadium in Suzhou, the first Alienware store of its kind in East China. The store opened to the theme of “A Call for Enthusiastic Players To Get Together”. Visitors were introduced to a new store design and E-stadium facilities aiming to offer the most comprehensive gaming and electronics entertainment experience base covering Suzhou, Shanghai and the broader East China region.

 Inheriting Alienware’s brand culture, the store focuses on creating an immersive e-sports experience and atmosphere. The e-Stadium expands into an area of ​​500 square meters and consists of a competition stage, a live broadcast room, separate gaming rooms of different sizes, an e-sports hall and other amazing facilities. This robust ecosystem provides professional equipment and a competition stage for e-sports enthusiasts and professional players. With a drive for organizing national e-sports competitions, the e-Stadium aims at powering the developmental talent of the local gaming community and industry.

"The opening of Alienware’s first flagship store and e-Stadium in Suzhou is a very proud moment for us at Dell and Alienware. We’re very grateful to our Chinese customers and players for their recognition and support,” said Frank Azor, Vice President and General Manager of Alienware, G Series and XPS. “As a leader in PC gaming, we continue to innovate, improve players’ gaming equipment, participate in e-sports activities, and expand Dell and Alienware’s brand portfolios to meet the advanced needs of players, fostering a healthy and positive gaming environment."

View the full album of the Flagship store's opening ceremony here.