Welcome to the Alienware 30th Anniversary Battle Pass. What began in 1996 as a bold vision to build the ultimate gaming machines has grown into a 30-year legacy of innovation, performance, and unforgettable gaming moments. From the legendary Area-51 to today's cutting-edge battlestations, Alienware has always chased the next level. Gear up, earn rewards, and join us in celebrating three decades of pushing play beyond limits.
READ THE RULES FIRST
- To begin the Battle Pass, you must select "Start Battle Pass". If you don't see 'Start' button, then your BP has started.
- Progress on the Battle Pass by earning ARP from any source. The More ARP you earn, the farther you progress.
- After you complete a milestone, remember to claim the reward. (Don't worry, though. If you forget, all earned rewards will be distributed to you at the end of the Season.)
- ARP Boost on the Battle Pass gives you more ARP and progresses you further on the pass.
- You may spend your Battle Tokens when the Battle Pass concludes for a limited time.
- Battle Tokens are not retained between Seasons.
- Last rule: Have fun and always remember that everything on AWA will always be free!
ARP Boost
Additional ARP to boost you through the Battle Pass.
Original Area-51 Avatar
Officially launched in 1998.
Battle Tokens
Battle Tokens can be redeemed for exclusive rewards in the Battle Store at the end of the Season.
Original Area-51 Aurora Desktop Avatar
Launched in 1998.
ARP Boost
Additional ARP to boost you through the Battle Pass.
Alienware 30th Border
Celebrate Alienware's 30th Anniversary.
Battle Tokens
Battle Tokens can be redeemed for exclusive rewards in the Battle Store at the end of the Season.
Blue Beast Avatar Background
Original creative from Alienware's early marketing campaigns.
ARP Boost
Additional ARP to boost you through the Battle Pass.
Dark Predator Avatar Background.
Original creative from Alienware's earlier marketing campaigns.
Battle Tokens
Battle Tokens can be redeemed for exclusive rewards in the Battle Store at the end of the Season.
Alienware Area-51 m5550 Avatar
Released in 2002
ARP Boost
Additional ARP to boost you through the Battle Pass.
Predator 2 Case Avatar
Introduced in 2006.
Battle Tokens
Battle Tokens can be redeemed for exclusive rewards in the Battle Store at the end of the Season.
Battle Duck Avatar
Quack, Quack, Quack
ARP Boost
Additional ARP to boost you through the Battle Pass.
Alienware Bomber Jacket v1
Show off your style.
ARP Boost
Additional ARP to boost you through the Battle Pass.
Alienware Bomber Jacket v2
Show off your style.
Battle Tokens
Battle Tokens can be redeemed for exclusive rewards in the Battle Store at the end of the Season.