Ultra is a new gaming platform that’s currently in development. Unlike anything else out it will be totally based onblockchain technology (will most likely use cryptocurrency). They say all content purchased on Ultra will be truly yours, such as Games/DLC’s and virtual content. They also say you will have control of things as if they were physical items, meaning you can trade or sell Games/DLC’s or virtual items.
Players will not only be rewarded for bringing friends to the platform and also for promoting games. Developers will be only charged a 12% distribution fee (less than Steam or Epic).
Personally, I just can’t see it being a threat to steam but I must admit it has interesting features that will appeal to many.