maybe this year you could urge your partners not to use AWA for temporary beta keys.
I think everyone would be more happy with full game or non-revoked beta keys, the latter is quite annoying.
as a someone that has participated in many betas, only to lose access once the game has gone to 1.0 release, i can assure you it leaves a sour taste in your mouth to be used like a guinea pig. AWA endorsement of beta key programs that expire, only further encourages this cycle.
its free quality assurance testing, server load testing and networking testing for game developers, masked as a "gift" to the end user.
(oh and almost forgot: free marketing.)
AWA can do better.